Agri Supply Chain Startup Onato Raises $2.2 Mn Seed Round Led By Vertex Ventures And Omnivore
Bengaluru-based Onato, a data-driven B2B platform for fresh produce, emerged out of stealth and announced a seed financing of USD 2.2 million. This round was led by Vertex Ventures Southeast Asia & India with participation from Omnivore. Onato Onato is building a technology platform for India’s more than $100 billion fruits and vegetables (F&V) industry. “More than 60 per cent population of India is dependent on agriculture and yet tech penetration in the agri-supply chain is quite low. Decision-making is mostly intuition driven which leads to a lot of volatility in prices and wastage. I believe bringing in transparency in price discovery and fulfillment through technology will play a crucial role in streamlining the supply chains and decision making,” said VedantKatiyar, founder, Onato. The startup plans to use this funding for talent acquisition and scaling up its operations. “We envision that by harnessing the power of on-ground data, we can create a revolutionar...